May: The Go blonde in Latvia

The Go Blonde Festival is a yearly event held in Latvia. It involves blond women dressed in pink going on a parade in Riga in order to promote economic growth and cheer up people. The event is organized by the Latvia Association of Blondes. 

The parade has also become a tourist attraction in Riga for visitors drawn by more than the city’s fine Art Nouveau architecture. It is a tourism generator, compared to events such as carnivals in Brazil and Italy.

Every year the festival gets more world attention and has grown into the biggest Blondes festival in the world. The previous Go Blonde festivals received international media attention. German national TV channel 1 created a documentary about Latvian Blondes association. The festival was covered by over 500 internet portals globally, the CNN, as well as the popular lifestyle magazines Glamour, Marie Claire in the USA, Grazia in England and Italy. Also its getting attention from Turkish and Russian media.

There are many tourists who come to see this festival, but most of the tourists are men. They come to see beautiful women with blonde hair and pink clothes. By this festival, the city get cheered and the economy has gotten improved because this festival gets many attentions from around the world.